In this issue
Enhanced Annuities
Bonus in income for Enhanced Annuity retirees
Pension Updates
Pension Adjustment Orders
Investments
Smarter Investment Strategies
Awards
Gold at the Irish Media Awards
Sales Support

Email: sales.support@irishlife.ie
Or
Telephone: 01 704 1845

Twitter Feed
Gold at the Irish Media Awards
Prestigious win for our latest campaign
 
Winner

The Irish Life advertising campaign – ‘We know Irish life. We are Irish Life’ - picked up a prestigious award at the 2015 Media Awards held in the Doubletree Hotel on the 9th of April.


The Irish Life Brand campaign won gold in the ‘Best Use of Media (ROI/NI) Medium/Large category’ at the 2015 Media Awards last Thursday. The campaign which ran in October and was planned by Mediaworks, was chosen from an extremely competitive shortlist of eight advertisers which included of Liberty Insurance, Heineken and Fáilte Ireland.


The campaign featured quirky Irish statistics and ran on a wide mix of media including TV, Radio, Press, Digital and Outdoor. It also featured an internal campaign where Irish Life staff participated in a survey to create their own Irish Life stats! Bespoke bus stops, innovative digital TV targeting and Aircoach dominations all were part of the activity which emphasised the message that ‘We know Irish life. We are Irish Life.’


Commenting on the award, Noel Martyn – Strategic Director at Mediaworks said “It’s a brilliant achievement and deserved recognition for such an iconic and innovative brand such as Irish Life”.


Head of Marketing Communications at Irish Life, Karl Symes said, "We’re delighted to have been chosen ahead of a range of outstanding brands and campaigns but in particular to be recognised this year, as we’re celebrating our 75th anniversary, makes it even nicer for everyone in Irish Life."

LikeLike (0) | Facebook Twitter LinkedIn Del.icio.us Digg Yammer
Newsletter Marketing Powered by Newsweaver